This section of our web site is dedicated
primarily to the web page design, functionality and marketing issues associated with your
existing or proposed Web Site. Benchmark Communications can also
assist your business with the processes and promotional expertise required to establish
Online visibility and credibility for your Site. We'll do it at exceptional value
and without the use of marketing mumbo-jumbo, technical jargon and webspeak. And if,
for any reason, should something fall a bit beyond our expertise (we don't profess to have
all the answers), Benchmark Communications will suggest to you a
quality partner company who will honestly and professionally supply you with expertise
that you require. For a detailed look at the services we
offer, please click here.
Web Site Creation and
Benchmark Communications can design and create a cost-efficient web site
for you. We'll even assist you with the marketing, promotion and advertising
necessary to make your web site a success. And, we'll help you tie it into effective
promotional strategies and media campaigns like radio, television and print.
Marketing Your Web Site:
It is estimated that somewhere between 60,000 and 90,000 new pages are added to the World
Wide Web every single day. Also, it's estimated 80 million to120 million people
currently have access to the internet, with that number apparently growing by 32,000 or
more per day (Please understand that nobody really knows for sure the pure accuracy of
these figures). It is easy to see how your web site could be drowned in this
tidal wave of existing and new businesses on the the Web. Effective and cost
efficient marketing is required to get your web site noticed on the internet.
Benchmark Communications can help you rise to the surface,
effectively and at the lowest possible cost.
Some Methods for Web Site
You can design and create the most beautiful web site in the world. Your site
can be content rich, loaded with Shockwave, Flash, Java Applets, great offers, give-aways
and more. But if you haven't gotten yourself listed with the search engines,
established synergistic links with other (non-competitive) online businesses and
advertised your web site in many of the ways suggested in our web site, you have nothing
but an unknown masterpiece of web design! In short.... "No One Will Know
Your Site Exists!"
Building Online Credibility:
Simply a having a web site on the Internet is just the beginning. You now need to
give people a reason to visit your online business site. It's a fact that
people prefer to do business with people they know and trust, whether Online or
Off. Becoming involved in the cyber-community, is one excellent way to
build relationships and credibility Online. But remember one thing... "nobody
will pay a lot of attention to you or your business, if all you do is try to sell, sell,
sell." There's simply no quicker way to lose them!
Marketing by E-Mail:
E-mail showed enormous potential as a method of supplying and gathering information on the
Internet. It was looked upon as the perfect vehicle to use, allowing businesses to
get close to their Online customers. However, the status and method of marketing by
e-mail has changed considerably. Unsolicited individual or bulk e-mail (SPAM,) has
quickly become the scourge of internet. The majority of reputable and
conscientious businesses have moved away from SPAM and gotten into an opt-in system (That
is, e-mail by request).
The Use of Newsgroups, Mailing Lists
Through the use of newsgroups, mailing lists, and forums people Online can meet in
cyberspace to exchange information, discuss topics and disseminate knowledge. Via
these three methods of Internet marketing, you can gain both visibility and credibility,
while directly reaching large numbers of people from around the globe -- people who are
most likely to be interested in services or products you supply. There is no cost to
you, other than the amount of time you wish to invest as a participant. However, it
is important that you follow a number of unwritten guidelines.
Public Relations and Advertising:
There are a couple of schools of thought regarding the use of Public Relations (PR) and
Advertising. One side believes a company should not spend money on advertising until
they have established name (or brand) recognition and credibility through the use of
publicity. The other school of thought believes a combined advertising and publicity
campaign are necessary for success. But regardless of which group is correct,
everyone agrees that you can't just load up a web site, manufacture a product, open a
store or offer your services and not do something to attract customers to your
Online business. To learn about writing your own press (publicity) release, click here!
No! A Web Site Is Not For
As we stated earlier, there are tens-of-millions of people connected to the Internet
accessing the World Wide Web. However, putting up a web site doesnt mean
that you'll automatically reach millions, or even thousands of customers who just can't
wait to do business with you and your company. As with the opening of a
brick-and-mortar store, if you're not prepared to offer your customers accurate and
unbiased information, quality products, excellent customer service and properly promote
your Online business, ("as much as we'd like to build your web site and assist in its
marketing for you), our advice is.... dont build a web site!"
Turning A Prospect Into A Buying
The frequency of your commercial message is an important component in turning a
prospective customer into a buying customer. Integrated marketing is the way to do
this. By integrating all your marketing messages -- that is: your advertising (print
and/or electronic media), sales promotion, telemarketing, direct mail (regular or e-mail),
outdoor billboards and publicity (PR) -- you can strengthen the impact of each medium with
the other(s). This reinforces your message in the minds of potential consumers.
But remember, even good media saturation of your message takes time to have a
significant impact on prospective buyers.
Advertising Online and Other
Many web sites carry narrow advertising banners on the tops and/or sides of their pages.
There are two basic categories of banner advertising: free banner exchanges and paid
Getting Your Site Listed and Getting
The reason you have a web site is to generate Online visitors to your site, and once
there, to increase market awareness for your business and/or to have them buy your
products or services. Well... getting listed with search engines and directories is
important. Another important way to get your web site noticed is to get other Online
businesses or sites to provide links to your site. Both methods are necessary to
increase the volume of traffic to your site.
Getting Noticed Offline As Well:
It is important to get your business noticed whether it is Offline or Online. This
section of our web site is dedicated to business marketing and advertising in general.
The same basic rules apply to Getting Your Business Noticed. There are a
number of Offline options available to you here. We cover everything from Radio,
Television, Print and the Internet, to Direct Mail, Public Relations and Telemarketing.
Many of these mediums can be used in combination with one another for your Offline
business, and also be used as an effective way to promote your Online web site, locally,
regionally, nationally or even internationally.
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